Make Real Pictures

Make Real Pictures.

"that which withers in the age of mechanical reproduction is the aura of the work of art. [...] One might generalize by saying: the technique of reproduction detaches the reproduced object from the domain of tradition. By making many reproductions it substitutes a plurality of copies for a unique existence"

-Walter Benjamin, The Work of Art in the Age of Mechanical Reproduction, 1935


I opened a lab because I want you to make real pictures. Film is not necessarily a superior imaging format than digital.  It won't automatically make you Ansel Adams or Garry Winogrand or Richard Avedon.  Film won't necessarily make you a better photographer.  The last thing I want to do is lie to you about what film will do for you.  However, I can tell you what it is. 

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Film is real.  You can touch it.  When you hold it up to light you see a picture. You don't need proprietary software to interpret a proprietary collection of 0s and 1s.  When you make a photograph on film light reacts with metals encased in gelatin on purified wood pulp.  A digital photograph is a file that is copied, and re-copied, and transferred, and duplicated and simply does not exist in any tangible way.  Is there an original?  Is it the file on the memory card or the copy that is imported onto a drive (and so on)?  When so much of our lives happen digitally, some things aught to be real.  If a project is important to you, its worth saving in the same world we occupy with materials we understand.  If a moment or a message matters to you, you should make real pictures.


That's why I'm working to keep film alive.  Northeast Photographic is here to make film a viable choice for photographers who wish to make real pictures and still have access to the same sharing and community tools that we enjoy.  What's more, I've designed my services and prices to both enable professionals and amateurs alike.  If you've never tried film, it's affordable and easy for you to do so.  If you're a professional who shoots hundreds of rolls a year, I reward you for trusting Northeast Photographic with that workload.  My goal is to keep film a viable choice for image makers who care about the legacy of their work.  

Thank you for your interest in film and Northeast Photographic.